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client

G.H. Bass

CLASSICS REIMAGINED

Social Influencer Campaign, Web Design, Social Strategy, Motion Graphics, Email Marketing

A social influencer campaign chronicling style, travel, and adventurous influencers in their favorite G.H. Bass & Co. classics and new products. Worked with fashion-forward influencers who put their own unique spin on G.H. Bass & Co. classic products. Influencers were asked to take images showcasing a range of ways to style the products and provide styling advice. A landing page, emails, and social posts with motion graphics were designed to promote the campaign.

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Sidney Vlass Bernardo is a creative art director / designer with extensive experience in brand and identity design with a focus on fashion and lifestyle brands. Sidney is currently an art director at J. Jill in Boston, MA.

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