Born Free

Completely redefined and rebranded the baby brand, Born Free. From purpose to positioning to logo to packaging and everything in between. Born Free offers a curated selection of just what parents need, premium juvenile products that simplify the parenting journey with style. Research showed that first time parents are overwhelmed with the juvenile product market. By simplifying the offering to only include “must haves” that function seamlessly and are well designed at a great value, Born Free could edge out the competition, and offer parents the freedom to think about the things that really matter--nurturing their precious new little one.